Hurts so good

You have to break your hair to color it. Seriously. It’s an evil process: Ammonia in hair dye shreds the cuticle, “lifting” it and opening it up to the color gods. Next, peroxide strips hair of its natural proteins and literally blanches it colorless. All this to make room for the new color of the day. This happens. Every. Time. You. Color. Your. Hair.

 

Phi-Nom Hair Masque is for those of us who’ve been to hell and back with our hair color. A hair masque that puts back in what we’ve strip mined out. Something to prep our hair for the next time we hop on the color ferris wheel and flick a spin. A freaking super powered, miracle-working, lifesaving butter bomb loaded with ingredients that work and don’t just just sound sexy on a label. Hair insurance.

 

 

 

 

 

 

 

 

 

 

 

 

 

Meet them

 

Hydrogenated CastOr Oil

Deeply conditions and moisturizes hair and scalp. Boosts overall hair health, increases growth, shine and thickness. Why it’s Phi-nomenal: Killer keratin supporter for stronger, smoother hair.

Sebacic Acid Copolymer

This cuticle-smoothing silicone replacement repairs damage from both box dye and salon treatments. Why it’s Phi-nomenal: Cements damaged cuticles into silky strands. Yes way. 

Cocos Nucifera (Coconut) Oil

Rich in fatty acids, antioxidants and vitamins, coconut oil penetrates the hair shaft and smoothes and softens, rough, ravaged hair. Why it’s Phi-nomenal: Prevents further hair breakage and reduces protein loss. I’m all for that.

Argania Spinosa Kernel Oil

Argan oil is a major smoother and frizz fighter, mends split ends and adds incredible softness, luster and shine. Why it’s Phi-nomenal: By filling in chaotic cuticles and strengthening the hair shaft, it also allows for more even color deposit the next time around. Oh, and major thermal protection. Bonus!

Phospholipids

A naturally occurring complex lipid that can promote hair growth. Why it’s Phi-nomenal: With biology that actually mimics the skin, phospholipids deliver great bennies to the scalp. And you know, we’ve been through so much together…

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Biotin

This B vitamin super strengthens hair and promotes growth. Why it’s Phi-nomenal: Biotin prevents hair loss and quells damage, so the next time you color, you’re in for less mass destruction. 

 

Damaged Goods

Phi-Nom hair masque soaks and saturates every single strand so these goodies soak in to your forsaken cuticles. Did I tell you about the scent? White oak, mandarin, basil, amber and bergamot. Not too she and not too he. Definitely badass. 

 

Colored hair is damaged goods. Doesn’t have to be. Make it phi-nomenal. 

 

Phi

xoxoxo